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| How to become a millionaire |
How to become a millionaire and the march of Alan Sugar, founder of Amstrad
We will agree upon Snkhtlv, and Senzael Is it worth
his story and the narrative, it is of you see the press mouth impulsive, The
shells of caliber, the owner of many wrong decisions, and other sound and
profitable, but we are going to meet on that in his story some lessons how to
become a millionaire. It's Alan Michael Sugar, the English origin, the Jewish
religion, he was born in March 1947 and the fourth of his brothers, father and
tailor work clothes and had his birthday in the east of the capital, London , and his family
was just above the poverty level, living in public housing, struggling from
paycheck to another. Although the father Alan was so skillful and famous, but
never think of starting a business activity or owning your place.
Amstrad CBC computer 464 at a price of 199 pounds was
issued in 1984
It was not in his childhood any genius features or
intelligent, and he was doing from his bed in six in the morning to a boil some
beads red beets then stands to sell in the market before going to school, and
after school he went on his bicycle to deliver some of the daily newspapers to
homes, and this weekend he was working in place of baked goods, and in the time
available between this and that he picked up the photographs and Ihamdha and
characterized and sells them. And 16 years old, had now entered these side jobs
greater than the salary of his father, though he insisted his father that his
son leaves school, office is used much better, so at the age of 16 years is
gone Alan education, and joined the first job for him.
Was a government function, related papers and reports,
order, monotonous boring and so left after one week, which angered his father
made him join another job more tedious, Fterkha again, it works and a friend to
buy TVs do not work, wholesale, to sit and his friend trying to repair , and
although the yield was scarce, but the move made Alan learns the business
requirements, and discovers that a promising electronics trade can profit them,
and also gave him the courage and self-confidence in order to free his private
business starts later.
Then he moved to work in the shop sales clerk gave him
the car electronics transfer of cruising on potential customers and sell them
cassette recorders, audio equipment, and again now learn a lot about the
electronics industry, and realized that it is able to sell himself not to
others. Continued now work even garnered the price of car transport and capital
enough to buy some imported electronic devices, while received the first
shipment of goods, sold them all in one day, with a total profit of 20% and
continued sales and profit even founded his company in 1968 which he called
Amstrad, or shortcut Alan Michael Sugar Trading AMSTRAD.
He was 21-year-old when the foundations of the famous
Amstrad company, as well as when he married his wife. Profit mechanism when
Alan has to develop ways to manufacture cheap products, to replace other
products in the market more expensive. This commercial creed attracted him to
the side of manufacturing more by marketing third-party products, but this
began to plastic loudspeakers wrappers, then the field of loudspeakers
manufacturing income, which was a huge market all its products are expensive, and
that is Alan feet amplifiers acceptable sound quality and at low prices, and
now it was party simplistic, as it found the average consumer does not
understands many of the features offered by the expensive devices, so making
products with a few advantages, but he cared as external, and cared only
mechanism that helped ordinary to distinguish between the voice magnifier buyer
and that, namely watt WATT audio unit or the ability to measure each speaker.
Also, in the movement of genius did not happen very
often in his career, has now decided to integrate all the audio amplifier
components in a single device, before the advent of Amstrad computers, the
audio amplifiers come in the form of individual units, then radio, and this
black cylinders player device, and this audio Magnifier , and this Equalizer / Balancer
/ Akolayzr, and finally the speakers. The buyer suffers from connecting cables
between each unit, this income Cables and this output and this electricity, and
the external form a forest of cables and many of the delivery problems. Integrate
everything in one device, and energy saving transformers and wires, making it
the perfect solution, over the fact that the cheapest. Despite all this, everyone
was aware that the quality of these bad amplifiers, a little more than a cheap
product, and perhaps this is what we might call the first reason to hate Alan
that you find in the eyes of many when he remember his name.
Nevertheless, I accept Buyers and achieved Alan
generous profits, made him trying to repeat the same thing in cassettes cars
and antennas, as well as TV sets, and in 1980 incorporated his company in the
London Stock Exchange after it was achieved annual profits equivalent to 5.6
million pounds and won the praise of President railway minister at the time, Margaret
Thatcher . Then, he noticed Alan those new devices that had occupied the minds
of people, especially the youth and adolescents, and we mean micro computers or
home computers (phase leading up to personal computers).
In 1980 also, Alan decided SOUND manufacturing hi-fi
hi-fi cassette containing operators, after he saw a double cassette player from
making the Japanese company Sharp. Alan did not stop here, but the same thing
to transfer video players, and making video player accepts run two bands !! But
Alan was carrying some malicious thoughts, as it was used psychological reverse
engineering, for example, when he wanted promotion for Hi-Fi with bilateral
cassette players, books on advertising that copies of the cassette is illegal
tapes, which made people aware that these devices are best for copying cassette
tapes. While Alan wanted Marketing for dual video player, avoid indictment
encouraged to copy the videos, that make the marketing message is based on the
ability to record two programs Tlevzionen different at the same time. Besides, he
was best known for Alan brings the first units of its factories organs with his
hands, and that he was sit with rationing and workers to hear them, his
problems himself.
In 1984 came the launch of computer Amstrad CPC 464
domestic processing capacity of 8 bits, and at a price of 199 pounds, a very
economical price at the time. This new domain jumped profit Amstrad to 75
million pounds, but not because of the quality of those products, but because
the price low, and because of promises made by Alan to repeat what he does best:
the integration of the components together to reduce the cost Visttia provide
cheap products, and it was his promise to provide a personal computer at a
price Accessible to everyone. Alan worked hard to fulfill that promise, as the
integration of the computer with the screen with the printer device and sold at
a price of 399 pounds, to compete with computer IBM a personal price £ 2,500.
In 1986, Alan bought the commercial rights for home
computers Sinclair Sinclair, were saved that company English from bankruptcy, and
has achieved many sales while introducing new devices bearing the famous
Sinclair name, and began to enter the field of computers compatible
manufacturing with IBM hardware, but lost in the end was unable to to continue
in the competition, he lost in the field of home computers, and personal, for
many reasons, most of which revolve around the problems in interoperability
between old and new computers and other applications. Because of these problems
Amstrad lost their markets, it began to turn to enter the telecommunications
industry. Despite all this, the profit and Vera at the time, that was Alan
Snippy, such as berserk cannon spewing insults and curses, and did not succeed
with his invitation to dine with the queen, and he sat next to Prince Philip.
Amstrad empire was based on the purchase of large-sized
components, which leads one to reduce the sale price of the product, what it
takes to produce products cheaply, and then sell it at the price of a few. This
model has a simple defect, if the consumers did not buy your products, it lost
on a large scale, and this is what is beginning to happen with the beginning of
1988 as the Amstrad computers began to stop achieve great sales, and began to
replace the losses and failures one after the other on the Amstrad. Despite all
this, Amstrad company did not save only one thing, reception of satellite
broadcast in the same way manufacturing, these devices in the early nineties of
the past century was sold at a price of 500 pounds, but now able to manufacture
and sell them for half the price, which ensured him Some profit and money to
continue the company, despite the heavy loss in the field of computers, where
the bodies famous defects and disruption and problems!
Despite the entry of Alan providing television
programs, in the English version of the program The Apprentice American origin,
best known for providing the American multi-millionaire Donald Trump to him and
how to become a millionaire, but this program has helped him to facilitate its
work. To his good fortune, Alan was a search of intelligence began to invest
his money in real estate and telecommunications, which saved him from a poor
end. In 2007, Alan sold his share in his company Amstrad network BSkyB
television largest customer receptor satellites that kept his company achieved
some profits broadcast, and a year later he resigned from the management of
this company, to serve in the function of government adviser, ended in 2010
after the coming of the new English government . At the height of its glory, the
market value of the company Amstrad 1.2 billion pounds, but when you sell the
value is only approximately 125 million pounds estimated, and the wealth Alan
Vichaa it 770 million pounds!
As well as in the famous story of Alan entry in a
heated battle to buy Tottenham football in 1991 and won, and perhaps his job
for which his company, which was bleeding financially and time. This is not according
to, The way to manage this club made him made him more enemies, because of what
came out of his mouth from attack. Whereas now all sold his stake in the club, he
described this period of his life as a waste of his time!
In 2000, Alan got on the functioning of the Queen of
England title because profit is not his character, especially after he became
famous for Alan that he was asking older women to work in his companies whether
they are considering having children and answer affirmatively go, never to
return, which raised an uproar, what was However, he stopped completely the
employment of women. Alan critics attacked because he was running his companies
policy of fear and intimidation, and they saw one of the worst managers in England , and
the months when Alan errors were predicted failure of iPod music players from
Apple, describing it as a die, and ends and disappear.
Now came the time to highlight how to become a
millionaire main points of the lessons and wisdom, in the hope that we take the
best that is in them and leave everything else, there is no worse than to
repeat the mistakes of our predecessors do not learn from them.
The first lesson: sale at a young age Knakec Stone
While Alan children learn letters and words systems, as
well as learning and account numbers, and learn the preparation of raw
materials (boiled beets) and sold to users in the manufacture of other products
(restaurants), learn home delivery services (newspapers). Learn selling at a
young age helps to form a personal successful merchant, and helps to know what
we want and how to become a millionaire in this life. Sales and trade at a
young age may be a distinguishing mark between a successful trader and a loser,
and between employees and self-made.
The second lesson: Opportunities waiting everywhere
It is a small, Alan was walking down the road is
noticed that the road paving workers leave behind remnants of their machines
and equipment, and it was mostly made of wood, and the wood was covered with
tar / asphalt used in paving asphalt, making it fast ignition. Alan collects
this wood residues, and the ax cut into small pieces, and sold as Firewood, In
this time of the time, it was not a means for heating only firewood.
Lesson Three: self-made take you away
While the 16 years, it was now the largest total
income from his father's income, this collection of free jobs, and this from a
steady job. Now think about when to start a private business activity, the
employee and his father felt terrified and told him to pay you your salary, individual,
saying it now: I am, I'll pay my salary! In his first week on sale of
electronics, goods bought for 150 pounds, and sold versus 210, recording a
profit of £ 60, this weekly profit is great at the time. This upbringing has
made Alan consciousness monitors the needs of people and seeks to be provided
with an acceptable profit, and this is one of the first lessons learned by
successful merchant. These qualities brought him the courage of the founding of
his own company at the age of 21 years only, which went from success to last
until the value of some 1.2 billion pounds at the height of its glory. Alan
said about it: 'I did not jump out of bed shouting Soass my company today, I
have worked long and gained enough experience in my business before them.'
Lesson Four: reduce purchase prices
Despite his young age, but he realized the need to
reduce the prices at which to buy their wares, and for this and also mentions
Alan, was negotiating with vendors antennas and electronic components, plastic
sheeting and everything Ttlapth his business, and when he defies it, the price,
was thinking of other ways to get by on his way and at a lower price and on
whims. While the local market refused to cut prices, hired Alan cheaper to
foreign markets such as China
and Japan ,
and then was able to provide a voice for half the price of those devices on the
market or less, have won many profits and gains.
Lesson Five: cut production requirements
Now we see that audio equipment, from amplifiers, audio
radio and CD players, participate in one things, such as transformers and
electrical connection cables, and therefore thought that integrates all of
these together in a metal body and one, an electrical adapter and a single, and
without the need for cables voice, was able thereby to reduce costs
manufacturing organs, and reduce the price, Vamtlk market for himself and
ousted competitors. When he saw a double cassette player, he repeated dual
player videos, and also did it in a computer with a screen and printer in a
single structure.
Lesson Six: what works today, may not work tomorrow, or in other trade
Now try the implementation of the usual ploy, to
provide cheap products, other competing expensive, with a world of home
computers, and succeeded it in the beginning and achieved a sales success, but
when he repeated with personal computers, failed trick backfired and lost his
reputation and his fame is no longer masses buy its products , because of the many
problems of its organs. If you want to provide cheap, make sure that works
without crashes, or the level of a few crashes and acceptable in the market, and
with a quick, honest and helpful customer service.
Lesson Seven: diversity and a commitment to save you one may Avelsk
Alan did not languish in the paths of the speakers
investigated by the first big success of the industry, but moved to computers, aviation
and communications, real estate, advertising and investments, programming and
TV programs. Yes, some failed and some of them succeeded, but while his company
Amstrad failed and lost, rescued the rest of the trades.
Lesson Eight: the raging mouth harmful
You'll find a good number hates Alan and rejected, so
find them and warn others from buying any product came from his factories. Alan
usual to justify his attack is that it is very serious, do not know flattery, and
he says what's inside without embellishment. The fact that a bullet, quick to
anger, wisdom is rare meeting with anger, or to be a good consequence. While
becoming a public figure, famous, because of your success in the trade, you
will find yourself under the magnifying glass, and anything you do will be
interpreted on the first part, the bad, and will harm your company. What was
gentleness in a thing but it adorns!
Be in the end how to become a millionaire, not
salaried employees.
Months saying uttered by Alan Sugar: 'Learn from your
mistakes, I work only with people who share your vision for the future and
share your cultural background, and most importantly: proven your eyes on your
customer.'
On the side:
Begin shortly after Earth Hour, while turn off the
electricity, to know as much as this grace, and we know the damage that we
bring to this earth to burn fuel to generate electricity, as well as to
remember our brothers in Gaza ,
Syria